BRAIN DRAIN IN REVERSE: HEAD NORTH FOR NEW AMERICAN DREAM

The Canadian dream is now more attainable (and more sustainable) than the American dream – and that will make the True North a superpower when it comes to attracting immigrants. “It plays a role as a north star to other countries that are making their own immigration policy,” 

An all-out war for young talent is coming, as are massive shifts in where people live as climate change renders some regions inhabitable. On both scores, Canada is a winner.

 

The country has set a target of adding up to 421,000 in 2023. A movement underway called promotes the idea of strategically targeting achieving a population of 100 million by 2100, and urges the federal government to ramp up annual immigration targets even further – from 1 per cent of the population to 1.25 per cent.

 

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Low birth rate and an aging workforce means Canada must turn to immigration in order to grow. Newcomers accounted for more than 80 per cent of the country’s population growth in 2019

 

The population of the country will be much more highly spread out northward – thickening the existing band of density along the U.S. border.

 

Many have arrived in the U.S. in pursuit of the American dream: the idea that political, social and economic freedom mean that everyone can earn financial success through hard work.

 

Where once Canada wrung its hand over a southern “brain drain,” the reverse is now underway. According to the most recent Boston Consulting Group survey of 200,000 professionals across 190 countries, Canada overtook the United States as the No. 1 most desirable destination.

 

Canada is doing so well that it's poaching people from the United States directly. And also poaching people who would have gone to United States but they’re now going to Canada instead. So, you're winning on many different dimensions of the war for talent.”

 

 “The key thing is that Canada is decoupling itself from the United States in the sense that it's becoming an attractive destination in its own right. It's not about saying, ‘Well, I'll move to America and Canada is nearby and maybe I'll go there on holiday.’ It’s now: ‘I want to go to Canada.’”

 

sources: CTV